Minute Maid x Sustain social

Our sarcastic yet witty tone is brought to life through a full cast of characters covering audience passion points: skateboarding, fashion, music and most of all, juice. Whether it’s our beloved ‘ski mask intern’, or our skateboarding, rapper partner, Dashawn Jordan to our two mascots, Missy L and Juicehead, we try not to take ourselves too seriously and just have fun with it.

MINUTE MAID INSTAGRAM PAGE

Increased followers by 40k in 2025

The Juice Within

For Halloween, we created a fake horror movie trailer about juice.

Juicify Wrapped

We added a little extra flavor to our Spotify Wrapped by creating five original tracks inspired by our love of juice.

2025 Freshest Fits of the year

A trip down Minute Maid lane as we close the cap on 2025.

Juice Skate

*Do not attempt the ‘triple lemon axle pinky toe twist’

Juice Popcorn

We took the nostalgia of the movie theater and paired it with a shock factor of pouring our juice into a bucket of popcorn.

Social Stats:

5.7 million views | 126k likes | 2,000+ new followers

Audiences were highly engaged with a watch time of 1,041 hours, over 27K+ shares and 500+ comments. Post conversation was 75.3% positive. Our comment section quickly became a reactive real-time opportunity for many brands, such as Gamestop, Uno, Eggo, Jimmy Johns looking to engage with our fans.

To play off the success of the initial post, we created a fake new juice flavor: Buttered Popcorn.

Junior Juice Intern

Our intern is trying his best, okay? We love how this character lets us break the 4th wall.

Emily Zugay Logo

When influencer Emily Zugay posted a video giving our logo a fresh new spin, we decided to fully lean into the moment by actually changing it on Instagram and Tik Tok social pages and responding with a video of our own.

Then, we actually changed our logo.