Minute Maid x Bring the juice
To kick off our exciting partnership with WWE, we launched a social campaign “Bring The Juice” which featured a cast of characters including our Juicehead mascot and wrestling superstars Jey Uso, Bianca Bel Air and Cody Rhodes.
Juicehead officially enters the ring
Juicehead trains for his first match
Juicehead in the gym with Jey Uso
Inspired by the iconic WWE magazines from the 80’s and 90’s, we put a fresh spin on the vintage zine blast from the past.
To push the campaign even further, we created a cast of characters called “The Meh Faction”, a group of heels who make Mondays as “Meh” as possible. Luckily, our Juicehead mascot and his superstar friends took ‘em down in the ring, one bottle at a time.
Mike Rowave
Dr. Doomscroll
Dirty Pile
As our WWE partnership went live, we also found engaging ways to show our fans just how passionate about wrestling we truly are.