Minute Maid x Sustain social

Our sarcastic yet witty tone is brought to life through a full cast of characters covering audience passion points: skateboarding, fashion, music and most of all, juice. Whether it’s our beloved ‘ski mask intern’, or our skateboarding, rapper partner, Dashawn Jordan to our two mascots, Missy L and Juicehead, we try not to take ourselves too seriously and just have fun with it.

MINUTE MAID INSTAGRAM PAGE

Increased followers by 50k in 2025

Juicify Wrapped

We added a little extra flavor to our Spotify Wrapped by creating five original tracks inspired by our love of juice. As we continue to build our library of ‘Juice Tracks’ and sound bites, it allows us to use it in original content and take ownership of the sounds of juice.

We started incorporating our ‘juice’ tracks into original content

The Juice Rooms

Liminal spaces. Endless juice aisles. Deliciously surprising sips and turns around every corner. We added our own ‘juicy’ twist to A24’s latest project is “Backrooms”, inspired by the popular YouTube series by Kane Parsons in 2020.

2025 Freshest Fits of the year

A trip down Minute Maid lane as we close the cap on 2025. For further engagement, we prompted our fans to vote on which fit they liked best. The winner enjoyed a free care package full of juice and accessories of the freshest variety.

The Juice Within

For Halloween, we created a fake horror movie trailer about juice.

NOSTALGIA CORE

An inherently nostalgic brand, Minute Maid evokes fond memories from childhood, from hot summers to after-school hanging with friends. It’s a huge part of why we maintains a child-like wonder through all our content and try not to take ourselves too seriously!

Juice Skate

*Do not attempt the ‘triple lemon axle pinky toe twist’

Juice Popcorn

We took the nostalgia of the movie theater and paired it with a shock factor of pouring our juice into a bucket of popcorn.Free will, amiright?

To play off the success of the initial post, we created a fake new juice flavor: Buttered Popcorn.

Junior Juice Intern

Our intern is trying his best, okay? We love how this character lets us break the 4th wall. Plus, the Minute Maid Ski Masks allow us to own something and shoot hilarious content in a variety of ways.

Emily Zugay Logo

When influencer Emily Zugay posted a video giving our logo a fresh new spin, we decided to fully lean into the moment by actually changing it on Instagram and Tik Tok social pages and responding with a video of our own.

Then, we actually changed our logo.