Coca-Cola Red Cards x Fifa World Cup

We flipped the traditionally negative red card into a rewarding moment for fans as they cheered on their teams during the 2026 FIFA World Cup. By creating our very own ‘Coca-Cola Red Card’, we surprised people online with free beverages, custom jerseys and even tickets to games - giving red cards a whole new meaning.

3.2 Million Views 47K Engagements 1M+ Earned Impressions

We also partnered with soccer influencer, Cristo Fernandaz, to create some fun game-day content

When fans got ‘red carded’, they received care packages!