Sprite x Bryan Cook
During a 2024 Kansas City Chiefs game vs the Raiders, Cornerback, Bryan Cook was having an intense craving for Sprite on the sidelines. So, we responded with a fun billboard and social post.
We put billboards up around Allegiant stadium during the game.
And responded to Bryan’s viral video with a post of our own.
The internet was buzzing, with accounts like SportsCenter and Sports Illustrated posting about it